App redesign can be a great idea based on various factors that can be planned in advance or discussed later after analyzing the business.
When app owners launch their apps, they hope to achieve maximum profit, and many apps indeed perform well, bringing amazing outcomes for businesses. However, have you ever wondered why the shine of these apps tends to fade away after some time, impacting overall profit?
One major reason is the influx of numerous similar mobile apps that flood the web every day. Among these new and shiny mobile apps, the older ones often get buried and lose their ability to attract the target audience.
So, is this the reason you’re considering a redesign for your app? Or did you make this decision after being inspired by your competitors, stunning graphic updates, and the latest trends in UX and UI design?
This is the big question! How can you determine whether your app needs a complete overhaul or if a few modifications would get it back on track? Don’t worry, we’ve got you covered! We have a comprehensive guide on when you should consider redesigning your app and how to approach it effectively.
When is it the Right Time to Redesign Your App?
To maximize the value of your app, it’s crucial to understand the reasons that signal when a complete redesign is necessary.
When you should Redesign Your App?
1. Users Aren’t Finding the App Appealing
The main reason to consider redesigning your app is when users provide negative feedback. Usually, you won’t come across these negative comments on general platforms. However, if you explore reputable app review websites, the Apple App Store, and Google Play Store, you’ll see how people rate your app as either the worst or the best.
You can easily spot the red flags in negative feedback using the following indicators:
- Low app ratings (3 stars or less)
- Numerous negative reviews from both new and existing users
- Specific problems users mention and explain in their reviews
- Angry comments that express their dissatisfaction
Take a close look at your app based on these factors. If you discover these issues, it’s time to start redesigning your app without delay.
2. Boosting Conversion Rates
When the user base of an app experiences sluggish growth, it can lead to less profitable outcomes and lower conversion rates. These indicators should motivate you to consider redesigning your app. The low conversion rates may be a result of users lacking enthusiasm or an unappealing user experience. It’s important to focus on the areas where your app falls short.
Here are some steps you can take to increase conversion rates:
- Enhance the user experience of your app
- Address weaknesses and make them stronger
- Add additional features to ensure ease of use
- Incorporate an appealing layout to grab users’ attention
3. Evolving App Ideas
Imagine a scenario where a client approaches an app development company with a specific app idea. However, as the project progresses, the client presents a completely different concept that doesn’t align with the original idea. This is a critical moment when you need to rethink the app idea to meet the client’s expectations.
Undoubtedly, this requires additional cost and effort. Yet, in the end, the app must be redesigned with a fresh outlook and new ideas.
App ideas can change due to various factors, such as:
- Growing competition in the app market
- Social changes
- Modifications in app features
4. Refreshing Outdated App Designs
The app development market is saturated with countless new apps featuring innovative functionalities, captivating graphics, and seamless navigation. Can your app compete with them on these fronts?
Take a moment to reconsider. Essentially, if your app has become outdated, users will have a solid reason to uninstall it immediately. Why should people choose your app over the newly launched, impeccably designed ones? It’s clear that your app needs a significant step towards mobile app redesign.
You can revitalize your outdated app by:
- Modifying the app’s layout design
- Staying up-to-date with the latest design trends
- Updating the app’s version
- Incorporating animations in the mobile app
5. Targeting a New Audience
One of the primary reasons for mobile app redesign is a shift in your target audience strategy. As businesses modify their marketing plans, it inevitably affects their target audience. Additionally, there may be instances where your business aims to target a new majority of the audience while still catering to the existing one.
In these cases, the priorities of your app undergo a change, making app UI redesign a necessity.
Audience segmentation can be based on:
- New product vision
- The latest marketing strategy
- Modern user requirements
6. Aligning with Company Rebranding
If you’re planning to rebrand your business, it’s essential to redesign your web and mobile apps accordingly. Consistency is key to effectively target your audience and foster recognition, which encourages regular purchases.
Rebranding doesn’t necessarily entail modifying functionality and features. Instead, it focuses on updating your brand. App redesign becomes crucial in this context, while also ensuring user awareness isn’t overlooked.
App redesign is necessary during company rebranding when:
- The branding concept has changed
- Branding graphics have been updated
- App functionality has been altered
7. App Migration to a Different Platform
Sometimes, an app may not perform optimally on its current platform, necessitating a swift migration to a different one. When app migration is required, it’s evident that the entire app interface and functionality may undergo changes.
Strategic planning is crucial for app redesign during platform migration. It involves integrating advanced features and updating functionality. Numerous apps have migrated to more suitable platforms to enhance their functional requirements.
8. Simplifying App Interface Design
A mobile app is rendered useless if it confuses users with complex usage and navigation. No matter how wonderful and visually appealing your app may be, it loses value if it fails to meet users’ needs. A complicated app design is a major reason to consider redesigning your app.
So, let’s not complicate things! Avoid overwhelming your app interface with an abundance of navigation features and excessive graphics. Instead, strive for simplicity and incorporate only essential design elements to ensure clear user navigation.
Your app design might become confusing due to factors such as:
- Excessive graphical elements
- Unnecessary fancy images
- Confusing navigation functions
Remember, a user-friendly and intuitive app interface is key to providing a delightful user experience.
How To Redesign Your App?
Now, you have realized that you’ve to redesign your app to earn a lot of profit, what’s your strategy for effective app design.
Let’s understand the mobile app redesign process with the help of below-mentioned points:
mobile app redesign process
1. Study your app analytics
Analytics is the best way that makes your app growth and problems visible. It provides you the ways so that you have a track of your app’s progress and negative impressions. Analytics include different factors which most probably let you know the performance of your app. These aspects include:
- Goal completion factors
- App activation rate
- App drop-off rate
- Active user ratio
- User satisfaction
If you know what are your goals with the app, you can seamlessly carry out this first step of the application app redesign.
2. Explore users reviews
User reviews and feedback play a vital role in making an app user-oriented and successful. These are the staircases that help app owners and developers start the development in real-manners. Users generally give their statements for an app that they thought and actually want from the product. Hence using them to seamlessly carry out app redesign process will be highly beneficial.
So, if you’re planning for a mobile app redesign, try to focus on user reviews based on real usage and user experiences. It would be a great deal if you implement the features and functions that users have mentioned in their posted feedback.
3. Communicate with the audience to get insights
It’s again a masterstroke to directly communicate with the users about what an app should be integrated with. Surveys are always the best alternatives to get users’ insights about an app or product.
You can use the online tools that are proficient in accumulating users’ opinions about a particular product. Many of the marketers utilize this technique to carry project progress in a managed and positive way. Opt for this tactic to get your app redesigned in a systematic manner.
4. Evaluate and implement users feedback
Many times, app owners take the users’ feedback for granted which in the end doesn’t offer the desired results they were expecting from the product. As discussed users only take an interest in the app they find suitable for them. Else, there’s no other reason they will use any application.
If you evaluate the users’ feedback properly, you’ll find the users’ demand in them. So, try incorporating them in your app and definitely you’ll see drastic results for the same.
5. Check competitors and market trends
Market competition has always been a great reason that encourages app owners to update their products to meet users’ requirements. If you have decided to redesign your app, it’s necessary to check that why competitors app is gaining tremendous accreditation among users. Try to get the points and implement these in your app to make it worth using for modern users.
It’s not a tough task to accomplish. All you need is to have an eagle eye on competitors’ products and the latest mobile app design trends. Besides competitors’ strategy, you can also keep a close tab on the latest app design trends. It will help you a lot in taking the right decision for mobile app redesign.
6. Conduct a test for new app design
Google follows a trend of testing the update by sending the notification to a few communities to check whether everything is fine. And it’s not about Google, most of the top app design companies maintained an app testing community where there check the app functionality before making the app live for global users.
If you haven’t tried it at the time of your traditional app development, try it now to get better results that last in the long run.
7. Fix the bugs if needed
There might be possibilities that you encounter bugs after conducting the app test. Maturity is in fixing these errors to give users a flawless experience to the users. Fixing the bugs is a general practice app developers always follow during app development or redesigning.
Your app might not be having errors, but, don’t ever try to make your app before conducting a short app test. This will make you more confident about app accreditation and success.
8. Wait till the changes settle down
Changes that you made as per bugs encountered might not get reflected instantly. So, wait for some time till the changes reflect and get absorbed into the existing app functionality. It’s the best strategy that needs to be considered by every app developer and owner.
App redesigning is not that easy but implementing suggested changes with care and precision is the key that helps make the path far simpler.
Is App Redesign The Right Solution?
Absolutely! It’s a fantastic idea to keep your brand updated and ensure it resonates with your users. Sometimes, app owners approach reputable mobile app design companies for app redesigning, not realizing that their app is already performing exceptionally well and satisfying users. In such cases, instead of a complete app redesign, a few modifications can be made to update it according to today’s trends.
When we consider the benefits of app redesign, the list is quite extensive. It includes factors such as happier customers, increased sales, attracting more new users, driving sales growth, and enhancing brand visibility across the web.
With these amazing advantages in mind, it’s clear that app redesign is undoubtedly the right solution to maximize your business’s profitability. Embracing a fresh and updated app design will truly take your brand to new heights!
Benefits of App Redesign
Let’s discuss in brief the major pros of opting for application redesign:
1. Best to Fill Gaps in the Existing App Design
If you’ve planned to redesign your app, your agenda should be to solve users’ challenges. In short, your app should be designed keeping the actual and real facts of the users that not only make them satisfy but also invite users’ to come again and again with the same enthusiasm.
For example, if you’ve redesigned a flight booking application platform to update your existing online flight scheduling app, you must have added advanced functions to it. But what if only a few users get the chance to reach the checkout option and rest get tired of using the confusing app layout design? In this case, your efforts are useless. Your app should design for all types of users so that it could not take too much time to reach the finish line.
2. Advanced Usability
When you redesign your app, it obviously gets the new look, advanced functionality, and yes the improved UX which users demand a lot in their day-to-day apps. The usability of an app can be justified with its usage, regular downloads, and stability of users’ devices. If these all work well, you can consider your app a successful venture.
Users will never be happy to use your app if it doesn’t solve their purpose. Redesigning an app improves an app’s usability potential and makes it a better version that users not only love but use it for long time frames.
3. Proven for Meeting Users’ Expectations
App UI redesign can get you the chance to experiment with your luck by implementing new technologies in trend. Technologies are meant to change the perception of the world and if you bring something new to your app, users’ will like it and make it the top app in the market.
By employing the UI redesign process, you can make the target customers happy. Apart from this, you will also get the opportunity to convert them into your fixed customers for a long time.
Redesigning UI and UX will be an added advantage for any app to garner new users.
4. Provides a New Cool Look to Your Product
Who doesn’t like updated features and a cool look to the interfaces they are using for long in their app. It’s especially a great step for apps that need to be redesigned and are in the market for so long and earning great money for their brilliant services.
Don’t be so much happy as it sometimes results in customer loss and low profitability. Mobile app redesign not only brings life to your existing app layout but also ensure to help the business earn the utmost profit.
The Final Thoughts
Embarking on the journey of app redesign can be a remarkable opportunity for success, but it also carries certain risks that could potentially impact your business negatively. It’s important to approach app redesign with confidence and adhere to established app development standards.
Making this decision requires careful consideration and a clear objective of what you aim to achieve with the redesign. Wise judgment and thoughtful deliberation are key in ensuring the right course of action. So, identify the apps in need of a redesign, stay focused on your target, and begin the process of redesigning your app to pave the way for a successful future for your business.